"When we choose between
options that are on a par,
we can do something really rather remarkable.
We can put our very selves behind an option.
Here's where I stand.
Here's who I am. I am for banking.
I am for chocolate donuts.
This response in hard choices
is a rational response,
but it's not dictated by reasons given to us.
Rather, it's supported by reasons created by us.
When we create reasons for ourselves
to become this kind of person rather than that,
we wholeheartedly become the people that we are.
You might say that we become the authors
of our own lives."
- Ruth Chang, TED